research | production | ad sizes | ad rates | inserts | classifieds | online ads

Download our 2008 Ratecard

gay market muscle

loyal. educated. affluent.
Targeting the New York’s gay and lesbian community makes sense. A quick glance at our readers* proves it:

age
Median age is 43 (vs. 42)
78% are between 25-54 (vs. 52%)

employment
85% are employed (vs. 64%)
77% are professionals, managers, technicians
or proprietors (vs. 44%)

income
Individual Income: Median is $46,900/year (vs. $30,600)
Household Income: Median income is $58,300 (vs. $57,800)

education
95% attended college (vs. 54%)
70% are college graduates (vs. 30%)
29% hold postgraduate degrees

loyalty
91% were very/somewhat likely to use a product or service advertised in the Blade, and 94% took some action within the last 12 months
50% use the Blade when planning leisure activities

*Source: A survey of New York Blade readers by Simmons Market Research, April 2000. The comparison figures (in parentheses) reflect all adults in the New York Metropolitan Area, as compiled by the Simmons Market Research 1999 “National Consumer Survey.”

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production specifications & policies

camera-ready
MAC Format: Quark 4.1 or earlier .qx /Photoshop .tif / Adobe Acrobat .pdf files (fonts must be embedded) ONLY on CD or sent via e-mail to tellsworth@hx.com. 150-line screen with a resolution of 300 pixels/inch. Max density of 240. Please supply a laser print copy of the ad for accuracy. Make sure all images and fonts are included on the disk when sending Quark files. Files can be stuffed with Stuffit. All artwork or copy produced by Window Media remains property of Window Media.

deadlines
Deadlines: Space reservation and materials due 5 PM Friday, 1 week prior to publication date. Camera-ready artwork due noon Monday the week of publication date.

advertising responsibility
Window Media reserves the right to reject any advertisement submitted, as well as the right to print the word “advertisement” on any ad that, in our opinion, resembles editorial copy. We assume no responsibility for artwork or photographs left with us 30 days or longer after the last contract insertion date. The advertiser and/or advertising agency agrees to indemnify and hold harmless from and against any loss or expenses resulting from any disputes or legal claims.

rate protection clause
When new rates are announced, the advertiser is protected at their agreement rate throughout the term of their contract.

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display ad sizes

business need a boost? let us help.

No one knows gay New York better. And there’s no smarter way to build your business than through the pages of the New York Blade. The city’s most respected and only gay owned and operated newspaper, we reach more than 100,000 readers with each and every issue.

Since 1997, the Blade has established its reputation for unparalleled local and national news coverage, hard-hitting editorials and provocative op-ed pages. We tackle the compelling issues facing New York’s gay and lesbian community. Factor in comprehensive lifestyle coverage, with guides to theatre, nightlife, dining and local arts and entertainment, and it’s no wonder more people turn to us for news they can use.

Averaging more than 52 pages per issue and distributed at 900 locations throughout the five boroughs and New Jersey, the Blade is the authoritative gay news source for the Big Apple. From Chelsea to the Village, Midtown to the Upper East and West Sides, Brooklyn to Queens and SoHo, we’ve got you covered.

Be seen. Be heard. Experience the power of niche marketing. Enjoy the value of our advertising options. Advertise in the New York Blade.

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local display advertising rates
Please call 212.352.3535 x12 or email glacinski@hx.com for current advertising rates

Guaranteed Placement: Subject to availability. Call for pricing.

Please call for National Rates. Multiple publication discounts of 10%. Charges applied to any production or modification change of advertisements. Rates apply only to customers in print editions under contract and in good standing.

advertising inserts
Specifications for Machine Inserting. Neighborhood targeting by zip code is available, but not perfect. Call for rates and additional information.

Inserter Specifications
Host piece, Maximum 12” x 18”, Minimum 6-1/2” x 8” Inserts, Maximum 12” x 18”, Minimum 4” x 6” Minimum 3/8” lap, unless it is a 4 page or Quarter folded piece.
Pocket thickness maximum 3/8” (for host piece or insert).
Total package thickness maximum 2” (all pieces.)
Maximum number of pieces, 7 inserted into 1 piece per pass. (Pre-Inserting available).
Minimum thickness of 70 lb. text for a single piece.

Placement of inserts
Random placement of insert into each product without a lap will occur.
Options for Placement:
• Page Specific = Hand Insertion at additional cost and will incur additional time
• Center Placement = 90% effective must have 3/8” lap

Receiving Information
Please refer to Packing, Shipping & Receiving Instructions for Furnished Materials. A sample of the insert needs to be sent to the Printer’s Customer Service for prior approval. (2 weeks prior to actual insertion). All inserts are scheduled through Marketing Manager.

NOTE: In order to properly handle your insert order, inserts must be delivered seven to ten working days prior to the insert date!

Ship to: AFL Web Printing • 2 Executive Drive • Voorhees, NJ 08043 • Phone 856.566.1270 • FAX 856.566.0110

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classified advertising

Please call 212.352.3535 x12 or email glacinski@hx.com for more info.

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online advertising specifications
Online advertising is one of the most effective ways to enhance your print campaign. Now it’s also one of the cheapest. The New York Blade can help you find a solution that best fits your electronic advertising needs for a lot less than you’d expect.

Online banner rates are weekly and run from Friday to Friday in conjunction with the print edition. The New York Blade offers a selection of 6 different banner advertisements:

• Skyscraper Ad 120 x 600 pixels
• Little Skyscraper Ad 120 x 240 pixels
• Big Box Ad 300 x 250 pixels
• Medium Box Ad 120 x 90 pixels
• Small Box Ad 120 x 60 pixels
• Menu Box Ad 100 x 60 pixels

Technical Specifications
Formats accepted
.gif, jpeg, flash/.swf, .gif animation
*Sorry, we do not accept .png files

File Size Restrictions
Skyscraper and Big Box Ads
maximum file size 30 kilobytes for jpeg or .gif files, 50 kilobytes for Flash /.swf files or .gif animation.

Little Skyscraper
Medium and Small Box Ads - maximum file size 20 kilobytes for jpeg or .gif files, 40 kilobytes for flash /.swf files or .gif animation

Additional Specifications
Online banner rates are weekly and are subject to random rotation and availability.
Current rates apply to re-launch window only and are subject to change. Big Box Ads not available on main page.

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